Your friends and mine the US drug companies want to take the Drug advertisements designed to target end users and make them even less informative then they are now. Al-Press with the story….
The Coalition for Healthcare Communication suggests in its petition that consumers would be better served by skimpier ads that still relay enough information to prompt them — without scaring or confusing them — to discuss with their doctors an advertised drug’s risk and benefits. The ads would simply carry a boilerplate warning that all prescription drugs have potential risks and benefits, it said.
Yes because after telling people the Pills will give them the sun, the moon, and the stars we want to tell them that they all have POTENTIAL risks. I mean why inform them, especially people with higher risk factors that “this may not be for you.”